Amazon: Penny Wise, Fortune Foolish
Today I packed my Amazon team jersey, pennant and foam “#1” finger and moved them to the dark corner of my attic, relics of a bygone era. I was once a passionate cheerleader for Amazon. Sure, I was a...
View ArticleHow to Handle an Accusation: Six Essential Steps
For those who long for effective government and civil discourse, political campaign years are rarely something to look forward to. But for those interested in branding, and particularly the...
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